Digital strategy for a multi-brand construction leader

Frutiger is one of the three largest construction companies in Switzerland. Its red cranes are an omnipresent and iconic sight. As a new partner, we have developed a digital presence that does justice to the company's rich history and complex corporate structure, digitally uniting all companies within the group.

A particular challenge: The Frutiger Group did not previously exist as an independent brand but was created as an umbrella organization for all companies within the alliance. Our task was to communicate this new structure in an understandable way while preserving the independence of each individual company.

For the first time, the competencies, locations, references and contacts of each individual company are now presented in a clearly structured format. This transparent presentation makes it easier for customers and partners to find their way around and gain direct access to the right contacts.

Another focus: positioning the Frutiger Group as an attractive employer. The new digital presence supports the development of young talent and the recruitment of skilled workers—strategically important in an industry that depends on qualified employees.